Posted on October 8, 2013
Curalate, the world’s leading marketing and analytics suite for social media sites such as Pinterest and Instagram, recently began offering a new marketing tool for brands: Fanreel.
According to the company’s website, Fanreel allows brands to use “user-generated content to drive consumers down the purchase funnel. Now you can showcase real people celebrating your products in authentic ways, right on your site, using fan photos from Instagram, Facebook, desktop and mobile.”
This innovative new product allows brands to collect and display brand images that can then be easily linked directly to product pages. Fanreel is customizable to match brand websites, and is optimized for mobile and desktop applications. To date, big brands such as Urban Outfitters (see their Fanreel from their website below), Under Armour, Rebecca Minkoff and Beauty.com are utilizing Fanreel to celebrate brand loyalists and inspire new customers. We here at TMG are eager to see how Fanreel will grow and change the landscape of brands interacting with their fans across social media platforms
Would you share your social photos with one of your favorite brands? Let us know your thoughts in the comments below.