Posted on December 23, 2013
Nickelodeon is partnering up with the United States Postal Service for a branded campaign that features their popular children’s series SpongeBob SquarePants. For a limited time only, USPS mailboxes will be transformed into a “SpongeBob MailPants” in the following cities: Atlanta; Boston; Charlotte; Chicago; Dallas; Hollywood and Orlando, FL; Kirkwood; MO; Los Angeles; Miami; New York; Philadelphia and Washington.
Roughly 25,000 post offices across the country will also be offering postage-paid SpongeBob postcards to encourage Americans to drop something in their local “MailPants” box.
According to AdWeek, Nickelodeon has a “series of videos on the letter-writing process that ties into the campaign as well as printable stationary.” You can witness one of the cobranded mailboxes in person throughout the month of December until the campaign expires on January 5th. We can’t wait until we encounter SpongeBob on a street corner on our next trip into the city! If you see one, you can upload a picture on social media using the hashtag #SBMailPants to get in on the action with your fellow Americans.