Beats by Dre Spot Showcases New Wireless Headphones

Posted on November 5, 2014

Beats by Dre

Beats by Dre’s latest commercial could not have been timed any better. Featuring tennis star Serena Williams, who recently won her sixth U.S. Open championship, the new spot follows Williams during a workout. The beautifully shot footage changes quickly from flashbacks to Williams’ childhood and then back to her...

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Times Have Changed And So Has The Girl Scout’s Cookie Campaign

Posted on October 20, 2014

Most people are familiar with the Girl Scouts and even have a favorite Girl Scout cookie flavor. After years of venturing into various neighborhoods and knocking on doors to sell their cookies, the Girl Scouts have finally expanded their efforts to social media. Facebook, Twitter, YouTube and Instagram are...

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Budweiser’s New Drinking and Driving PSA Will Melt Your Heart

Posted on October 13, 2014


There have been plenty of drinking and driving PSAs over the years. Some are so jarring that they leave you feeling shocked and upset long after it’s over, while others stick to the same generic script you’ve heard all your life. Budweiser aims to change the way we view...

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New Ads Change Social Media Icons for Breast Cancer Awareness

Posted on October 2, 2014

social media icons

With the calendar officially having changed over to October, we are gearing up for everything that comes with the change of seasons: pumpkin flavored everything, the return of beloved fall sports, and Breast Cancer Awareness Month. Each year, individuals, teams, companies and brands alike find new and engaging ways...

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Dodge Turns to Celebrities for New Dart Campaigns

Posted on September 11, 2014


There are many ways that car companies can attempt to advertise their latest and greatest offerings in commercials, ranging from informative and emotive to just down right hilarious. American car company Dodge has opted for the latter option for their newest campaign. Dodge recently unveiled new spots that feature...

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Peyton Manning Can’t Get the Nationwide Jingle out of his Head

Posted on September 8, 2014


Many companies used the NFL season opening game as an opportunity to kick off their new fall campaigns. New commercials were plentiful in last Thursday’s game and kept our attention during game breaks. GE released a two-minute spot titled “the boy who beeps,” Bose debuted a new ad featuring...

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The NFL and Marie Claire Team up to Tackle a New Female Clothing Line

Posted on September 4, 2014


If you had to guess what the most watched TV event among women was in 2014, what would you say? The VMA’s, the Emmy’s, or maybe the Oscar’s? The answer might surprise you: Superbowl XLVIII. Approximately 44.9 million women tuned in to watch this televised event! With women now...

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Target Seeks to Give Back to Teachers This Back-to-School Season

Posted on August 26, 2014


With the start of another school year right around the corner, parents are rushing out to find the best deals on their children’s favorite school supplies. This year, Target is joining the fun and stepping in to make a difference just in time for back-to-school sales to kick into...

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Banana Republic: The Next Generation

Posted on August 14, 2014

Banana Republic is stepping back from their consistent, conservative messaging in a move to align with recent social changes. Since 1978, the 700-store business has been known as casual yet classic and nothing in between. That is, until the growing acceptance of the LGBT community warranted a much-needed transformation....

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Pantene Faces Gender Inequality Head-On Once Again

Posted on August 7, 2014

The phrase “I’m sorry” is tossed around an awful lot these days, and now it’s at the forefront of hair care product Pantene’s new advertising campaign “Be Strong and Shine.” The campaign has evolved into a platform used to reinforce the message that perhaps women are apologizing too often,...

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