Pantene Faces Gender Inequality Head-On Once Again

Posted on August 7, 2014

The phrase “I’m sorry” is tossed around an awful lot these days, and now it’s at the forefront of hair care product Pantene’s new advertising campaign “Be Strong and Shine.” The campaign has evolved into a platform used to reinforce the message that perhaps women are apologizing too often,...

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New Autism PSA Takes a Close Look at Sensory Sensitivity

Posted on August 4, 2014

A powerful new spot from The National Autistic Society out of the United Kingdom focuses on one key symptom that those who are on the spectrum struggle with everyday: sensory sensitivity. This one particular symptom of the disorder can cause common sights and sounds that we see and hear...

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Canned Foods Rebrand to Attract Millennials

Posted on July 29, 2014

As Millennials begin to outnumber Baby Boomers as the household decision makers, they are quickly becoming the most coveted demographic for marketers to reach. Millennials march to the beat of their own drum and are unlike other generations of the past. One area they are taking particular interest to...

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Kiehl’s Face Cream Sets Sights on Outer Space

Posted on July 22, 2014

Ask anyone to find a connection between men’s skin care and outer space and they’ll struggle to find a response. Ask personal care company Kiehl’s that same question and they’ll respond with, “Funny you should ask…” They are currently launching a campaign that focuses on aerolite, the main ingredient...

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Coca-Cola: Reinventing the Social Experience

Posted on July 14, 2014

Think back to that first day of college: meandering around that unfamiliar campus and the daunting task of replacing the old group of hometown friends with fresh faces and new personalities in the melting pot that is the dining hall. It all seems too nerve-wracking to approach the girl...

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Airbnb Gains Momentum with New Ad Campaign

Posted on July 9, 2014

Online lodging website and app, Airbnb, acts as a platform for the global community to list and rent their homes. Since the company was created in 2008, the online accommodations website has steadily been gaining momentum as a lodging alternative to a stuffy hotel room. With over a half...

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Instagram Ads Start to Gain Traction

Posted on July 7, 2014

With more photos now being taken with phones over cameras, photo-based social networking sites such as Instagram are becoming more and more attractive to marketers. Brands are turning to Instagram to reach their target audience now more than ever, especially since Facebook ads are not performing as well as expected....

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American Greetings at it Again: World’s Toughest Job—Dad’s Edition

Posted on June 16, 2014

Now that Father’s Day has passed, the incessant advertising for father-friendly gifts has also come to an end. Despite the influx of dad friendly ads, one card company managed to stand out amongst the clutter. American Greetings wanted to remind consumers that one of their charming cards went rather...

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A.1. Breaks Up With Steak, Now Seeing Other Foods

Posted on May 28, 2014

When you hear the brand name A.1., what is the first food you think of? If you answered anything other than “steak sauce,” you probably live under a rock. For the past 50 years, the A.1. branded sauce has been synonymous with steak. But now, the popular condiment is...

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Mad Men Rolls Out Emmy Awards Campaign

Posted on May 22, 2014

With the 7th and final season of AMC’s Mad Men underway, there’s been a lot of buzz around the show. How will it end? Will Don be poised to enter the 70s back on top? Will the show win any Emmys for its final season? While we won’t know...

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