Canned Foods Rebrand to Attract Millennials

Posted on July 29, 2014

As Millennials begin to outnumber Baby Boomers as the household decision makers, they are quickly becoming the most coveted demographic for marketers to reach. Millennials march to the beat of their own drum and are unlike other generations of the past. One area they are taking particular interest to...

Keep Reading >
 

Kiehl’s Face Cream Sets Sights on Outer Space

Posted on July 22, 2014

Ask anyone to find a connection between men’s skin care and outer space and they’ll struggle to find a response. Ask personal care company Kiehl’s that same question and they’ll respond with, “Funny you should ask…” They are currently launching a campaign that focuses on aerolite, the main ingredient...

Keep Reading >
 

Coca-Cola: Reinventing the Social Experience

Posted on July 14, 2014

Think back to that first day of college: meandering around that unfamiliar campus and the daunting task of replacing the old group of hometown friends with fresh faces and new personalities in the melting pot that is the dining hall. It all seems too nerve-wracking to approach the girl...

Keep Reading >
 

Airbnb Gains Momentum with New Ad Campaign

Posted on July 9, 2014

Online lodging website and app, Airbnb, acts as a platform for the global community to list and rent their homes. Since the company was created in 2008, the online accommodations website has steadily been gaining momentum as a lodging alternative to a stuffy hotel room. With over a half...

Keep Reading >
 

Instagram Ads Start to Gain Traction

Posted on July 7, 2014

With more photos now being taken with phones over cameras, photo-based social networking sites such as Instagram are becoming more and more attractive to marketers. Brands are turning to Instagram to reach their target audience now more than ever, especially since Facebook ads are not performing as well as expected....

Keep Reading >
 

American Greetings at it Again: World’s Toughest Job—Dad’s Edition

Posted on June 16, 2014

Now that Father’s Day has passed, the incessant advertising for father-friendly gifts has also come to an end. Despite the influx of dad friendly ads, one card company managed to stand out amongst the clutter. American Greetings wanted to remind consumers that one of their charming cards went rather...

Keep Reading >
 

A.1. Breaks Up With Steak, Now Seeing Other Foods

Posted on May 28, 2014

When you hear the brand name A.1., what is the first food you think of? If you answered anything other than “steak sauce,” you probably live under a rock. For the past 50 years, the A.1. branded sauce has been synonymous with steak. But now, the popular condiment is...

Keep Reading >
 

Mad Men Rolls Out Emmy Awards Campaign

Posted on May 22, 2014

With the 7th and final season of AMC’s Mad Men underway, there’s been a lot of buzz around the show. How will it end? Will Don be poised to enter the 70s back on top? Will the show win any Emmys for its final season? While we won’t know...

Keep Reading >
 

Doritos Unveils “Bold Flavor Experiment”

Posted on April 30, 2014

Beginning Saturday, April 26th, parent company Frito-Lay rolled out three new flavors of their popular product Doritos Jacked in limited edition “mystery” packaging. The packaging, which can be seen above, features mostly a grey bag that comes in three different versions: red, yellow and blue. Each colored label denotes...

Keep Reading >
 

Taco Bell Uses Ronald McDonald to Advertise New Breakfast Menu

Posted on April 15, 2014

It seems like every fast food company is trying to get into the breakfast market these days. With McDonald’s being the head hauncho of all things fast food breakfast, it’s hard for other chains to break through. Subway’s recent entry into the breakfast market has been uneventful so far,...

Keep Reading >