Denny’s Cheeky Social Media Approach Captures Attention of Target Audience

Posted on December 8, 2014

Denny’s isn’t just serving a variety of breakfast and other various diner meals, they’re serving up an intriguing and engaging social media campaign. Since deciding last summer to invest more in the online platforms where their target market is most active, they significantly altered their strategy for their accounts....

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Gap’s Holiday Ad Campaign Tells a Story Everyone Can Relate To

Posted on November 25, 2014

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The holiday season is upon us, and with it comes an abundance of Christmas ads. Since most holiday ads convey the same message, they can start to blend together in the minds of the consumer. However, some brands manage to break through the clutter and stand out. In a...

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Starbucks Uses Smartphones To Drive Store Traffic

Posted on November 10, 2014

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In a new series of commercials, Starbucks uses smartphones to drive more consumers into their stores, but not in the way you might think. Using the argument that important vocal tones, inflections, and facial reactions are lost in translation when people are texting each other, Starbucks cleverly reminds consumers...

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Beats by Dre Spot Showcases New Wireless Headphones

Posted on November 5, 2014

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Beats by Dre’s latest commercial could not have been timed any better. Featuring tennis star Serena Williams, who recently won her sixth U.S. Open championship, the new spot follows Williams during a workout. The beautifully shot footage changes quickly from flashbacks to Williams’ childhood and then back to her...

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Times Have Changed And So Has The Girl Scout’s Cookie Campaign

Posted on October 20, 2014

Most people are familiar with the Girl Scouts and even have a favorite Girl Scout cookie flavor. After years of venturing into various neighborhoods and knocking on doors to sell their cookies, the Girl Scouts have finally expanded their efforts to social media. Facebook, Twitter, YouTube and Instagram are...

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Budweiser’s New Drinking and Driving PSA Will Melt Your Heart

Posted on October 13, 2014

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There have been plenty of drinking and driving PSAs over the years. Some are so jarring that they leave you feeling shocked and upset long after it’s over, while others stick to the same generic script you’ve heard all your life. Budweiser aims to change the way we view...

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New Ads Change Social Media Icons for Breast Cancer Awareness

Posted on October 2, 2014

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With the calendar officially having changed over to October, we are gearing up for everything that comes with the change of seasons: pumpkin flavored everything, the return of beloved fall sports, and Breast Cancer Awareness Month. Each year, individuals, teams, companies and brands alike find new and engaging ways...

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Dodge Turns to Celebrities for New Dart Campaigns

Posted on September 11, 2014

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There are many ways that car companies can attempt to advertise their latest and greatest offerings in commercials, ranging from informative and emotive to just down right hilarious. American car company Dodge has opted for the latter option for their newest campaign. Dodge recently unveiled new spots that feature...

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Peyton Manning Can’t Get the Nationwide Jingle out of his Head

Posted on September 8, 2014

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Many companies used the NFL season opening game as an opportunity to kick off their new fall campaigns. New commercials were plentiful in last Thursday’s game and kept our attention during game breaks. GE released a two-minute spot titled “the boy who beeps,” Bose debuted a new ad featuring...

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The NFL and Marie Claire Team up to Tackle a New Female Clothing Line

Posted on September 4, 2014

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If you had to guess what the most watched TV event among women was in 2014, what would you say? The VMA’s, the Emmy’s, or maybe the Oscar’s? The answer might surprise you: Superbowl XLVIII. Approximately 44.9 million women tuned in to watch this televised event! With women now...

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