Target Seeks to Give Back to Teachers This Back-to-School Season

Posted on August 26, 2014


With the start of another school year right around the corner, parents are rushing out to find the best deals on their children’s favorite school supplies. This year, Target is joining the fun and stepping in to make a difference just in time for back-to-school sales to kick into...

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Banana Republic: The Next Generation

Posted on August 14, 2014

Banana Republic is stepping back from their consistent, conservative messaging in a move to align with recent social changes. Since 1978, the 700-store business has been known as casual yet classic and nothing in between. That is, until the growing acceptance of the LGBT community warranted a much-needed transformation....

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Pantene Faces Gender Inequality Head-On Once Again

Posted on August 7, 2014

The phrase “I’m sorry” is tossed around an awful lot these days, and now it’s at the forefront of hair care product Pantene’s new advertising campaign “Be Strong and Shine.” The campaign has evolved into a platform used to reinforce the message that perhaps women are apologizing too often,...

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New Autism PSA Takes a Close Look at Sensory Sensitivity

Posted on August 4, 2014

A powerful new spot from The National Autistic Society out of the United Kingdom focuses on one key symptom that those who are on the spectrum struggle with everyday: sensory sensitivity. This one particular symptom of the disorder can cause common sights and sounds that we see and hear...

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Canned Foods Rebrand to Attract Millennials

Posted on July 29, 2014

As Millennials begin to outnumber Baby Boomers as the household decision makers, they are quickly becoming the most coveted demographic for marketers to reach. Millennials march to the beat of their own drum and are unlike other generations of the past. One area they are taking particular interest to...

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Kiehl’s Face Cream Sets Sights on Outer Space

Posted on July 22, 2014

Ask anyone to find a connection between men’s skin care and outer space and they’ll struggle to find a response. Ask personal care company Kiehl’s that same question and they’ll respond with, “Funny you should ask…” They are currently launching a campaign that focuses on aerolite, the main ingredient...

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Coca-Cola: Reinventing the Social Experience

Posted on July 14, 2014

Think back to that first day of college: meandering around that unfamiliar campus and the daunting task of replacing the old group of hometown friends with fresh faces and new personalities in the melting pot that is the dining hall. It all seems too nerve-wracking to approach the girl...

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Airbnb Gains Momentum with New Ad Campaign

Posted on July 9, 2014

Online lodging website and app, Airbnb, acts as a platform for the global community to list and rent their homes. Since the company was created in 2008, the online accommodations website has steadily been gaining momentum as a lodging alternative to a stuffy hotel room. With over a half...

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Instagram Ads Start to Gain Traction

Posted on July 7, 2014

With more photos now being taken with phones over cameras, photo-based social networking sites such as Instagram are becoming more and more attractive to marketers. Brands are turning to Instagram to reach their target audience now more than ever, especially since Facebook ads are not performing as well as expected....

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American Greetings at it Again: World’s Toughest Job—Dad’s Edition

Posted on June 16, 2014

Now that Father’s Day has passed, the incessant advertising for father-friendly gifts has also come to an end. Despite the influx of dad friendly ads, one card company managed to stand out amongst the clutter. American Greetings wanted to remind consumers that one of their charming cards went rather...

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