How do you know it’s time to re-brand your organization?

If you answer yes to five or more of the facts below it’s time to rebrand.

This branding knowledge from the Merz Group, one of the leading brand consulting firms in the Philadelphia area. To learn more themerzgroup.com

1. You are not the same organization you were five years ago.
2. Several of your competitors are rebranding.
3. You have identified a unique attribute that can differentiate you from your competition.
4. You are losing market share, employees or both.
5. You are not delivering a consistent marketing message.
6. You are not well organized internally to build your brand.
7. You don’t know if your branding activities are working.
8. Your branding efforts are not aligned with your business strategy.
9. You are not distinguishable from your competition.
10. You want to change consumers’ perceptions about your organization.