At The Merz Group we know how to brand law firms having assisted firms both large and small including Drinker Biddle, Rubin Fortunato, Forry Ullman, Jacoby Donner and Klasko. We know that the best branding results from uncovering real, honest market intelligence to guide the strategic thinking. We are adept at asking the right questions and gaining the pertinent insights from firm attorneys, clients and the marketplace. We have the smarts to take the findings and develop a sound brand strategy and a differentiating brand message. We also have the capabilities to develop an integrated marketing campaign that distinctly positions a firm. In law firm branding, the message must be believable and unique. It should also have stopping-power to reinvigorate the firm, help bring in new clients and aid in recruitment. Many law firms have tradition. It is all well and good to capitalize on  the past, but a 21st century firm must build a fresh new brand that shows the marketplace where it is headed and what that means to the prospective client.