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Andrew Merz, Principal Andy has over 30 years experience in branding and marketing, including 14 years leading his own branding firm, The Merz Group. His Fortune 500 clients have included A+W Root Beer, Parker Brothers Toys, Comcast and Colgate Palmolive. In addition to heading up the firm’s strategic planning process, Andy works closely with clients in brand development and the marketing plan preparation. He is the lead copywriter and develops client positioning statements and themelines. Andy has presented at numerous branding seminars and national conferences.
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