The American Society of Clinical Oncology (ASCO)
Every association is different. That’s why a cookie cutter branding approach won’t work. In many instances we are called in to refresh a tired, dated brand image and bring it to life. A strategic rebranding campaign helps with membership and staff morale while giving the association a rallying cry and a vibrant, new brand identity.
The Merz Group rebranded the world’s largest professional oncology organization, The American Society of Clinical Oncology (ASCO). Over the past five years we have been a valued partner in both design and brand strategy.