ASCO
World’s leading professional organization for physicians and oncology professionals caring for people with cancer.
ASCO (American Society of Clinical Oncology) partnered with Merz to develop a strategic direction to help solidify their position as the authoritative voice in the cancer community and to communicate a leadership position to elevate ASCO from other cancer organizations.
Industry
HealthcareAssociations
Oncology
Services
ResearchBrand Identity
Brand Positioning
Brand Architecture
Brand Standards
Campaign Development
Results
From the partnership with Merz, ASCO has achieved significant return on the relationship, including an increase in global membership, attendance at its Annual Meeting, as well as an increase in staff and the range of programs and services it offers to members. Merz continues to play a role in the evolution of ASCO and its portfolio of brands.