This is a technique we use to gain key insights and develop the brand positioning. Brandstorming is a discovery process that isolates an organization’s point of distinction. It is an internal “tool” that brings together staff at all levels to uncover the essential facts and unique attributes that will shape future marketing messages and branding strategies. What is most insightful about these sessions (we’ve conducted well over 150 of them) is that the staff will tell it like it is and contribute to the overall branding process.

brandstorming - brand strategy process